GET TO KNOW LANCE MAYS
Empowering You to Take Control of Your Future
Discover profound insights, effective strategies, and valuable guidance from Lance Mays—renowned author, dynamic speaker, and experienced mentor.
Discover ‘Zero to Hero’ by Lance Mays
In his latest book, Lance Mays shares the tools and strategies you need to achieve personal and professional success. Filled with actionable insights, inspiring stories, and proven techniques, this book is your guide to a brighter future
Meet Lance Mays
Lance Mays is an author, speaker, and mentor dedicated to helping people unlock their potential. With years of experience guiding individuals and businesses, Lance combines actionable strategies with real-world insight to create lasting impact.
Lance Mays’ Mission & Purpose
To help clients grow and protect their wealth through strategies that maximize liquidity, reduce taxes, and pave the way to long-term financial independence.
To align money with meaning, ensuring every financial decision is guided by control, protection, and opportunity.
Wealth Is Created With Leverage & Arbitrage
Explore your opportunities with Lance
Join a personalized discovery call with Lance Mays, a seasoned entrepreneur and financial strategist. Whether you're aiming to enhance financial decisions or expand your business, this session is tailored to identify your goals and chart a path forward. This call is designed to provide a strategy that aligns with your ambitions. Whether aiming to protect and grow wealth or explore private market options, Lance will guide you in creating a structure where your assets work harder for you. Schedule your discovery call today to start making informed strides toward financial freedom and business success.
Guaranteed Income Strategies
Lance Mays helps high‑income professionals access tax‑efficient strategies that create substantial passive tax free income and generational wealth without disrupting cash flow.
This approach uses strategic leverage to accelerate wealth creation, protect assets, and generate lifelong, tax‑free income all while keeping your money working in multiple places at once.
Tax-Mitigating Investment Solutions
We don't just follow the tax code we make it work for you. We specialize in helping business owners and high net worth individuals unlock meaningful tax savings, increase cash flow, and build lasting wealth. Through smart structuring, proactive planning, and deep expertise we turn complexity into clarity and transform the tax code into a powerful tool for your financial future.
Gold Savings Plan
A sound financial portfolio includes participation in all markets. The most prudent choice you can make is buying gold and silver for all market cycles and the threat of the inevitable.
Estate Planning
We help clients create detailed plans to manage their estates. Our services cover wills, trusts, and powers of attorney, ensuring every aspect of estate management is handled effectively.
Strategic Capital
This strategy allows you to store personal and business capital with maximum liquidity, access, and control. Your cash grows safely, earns economic value over time, and remains ready to deploy into investments or opportunities. It’s a disciplined way to preserve wealth, increase optionality, and keep your capital working without sacrificing flexibility.
Disability Coverage for High Income Earners
We offer specialized disability coverage tailored for high-income earners. Our plans provide comprehensive protection to ensure financial stability if you are unable to work due to a disability.
Executive Bonus Plans
We design tailored executive bonus plans to align incentives with your company's goals. Our approach focuses on maximizing performance, attracting talent, and rewarding success effectively.
Kaizen Premium Finance
Your retirement success depends on how much you save-not just your rate of return. By leveraging a uniquely designed, cash-accumulating life insurance policy, you can access additional funds for accelerated growth potential, all while avoiding the risks of market downturns. This strategy not only protects you and your family but also secures the loan, offering the potential to increase your retirement savings significantly, without the typical risks associated with leverage.
Mortgage Payoff Strategy
Eliminate years of mortgage payments with a smarter payoff plan.
Watch Traci Bell’s free 5-part video series to learn how First Lien HELOCs can save you thousands in interest — then book your personalized consultation.
Rooted in Purpose. Built for Your Future.
Your money should reflect your values, fuel your freedom, and last for generations. I help you design a financial life that’s aligned, efficient, and completely your own with strategies that protect today and build tomorrow.
Radical Integrity
Every strategy, every decision, every dollar guided by truth, transparency, and what’s in your best interest. No fluff. Just facts and structure.
Client-First, Always
Participate in interactive sessions designed to elevate leadership skills and inspire team excellence.
Strategic Innovation
You won’t find cookie-cutter plans here. We use modern structures, advanced strategies, and private market access to build what Wall Street can’t.
Relentless Excellence
Good enough isn’t good enough. Whether it’s a financial model, an investment review, or a multi-generational legacy plan everything I do is built to perform and built to last.
True Collaboration
I bring the team. You bring the vision. Together, we build clarity, control, and confidence. You’ll never wonder who’s on your side you’ll feel it every step of the way.
Empowerment Through Education
Before we make a move, we make sure you understand it. I teach you how money works and how your money can work for you. Because informed people make powerful decisions.
Secure Your Financial Future with Lance Mays. Lance Mays offers advanced financial planning tailored to your unique goals. Our approach focuses on growth, sustainability, and long-term peace of mind. Take charge of your financial journey today with personalized, expert guidance designed to help you succeed.
Tailored Life Insurance Solutions for Your Needs
Plan Ahead with the Right Coverage
Ensure the financial security of your loved ones by selecting a life insurance plan that fits seamlessly with your distinct lifestyle needs. Contact Lance Mays today to explore a variety of options available to you.